منابع مشابه
Using trade fairs in key account management
Trade fairs play an important role in marketing. In many cases, exhibitors view trade fairs as an opportunity for transactional selling, and thus may overlook opportunities that exist for initiating and building relationships with key accounts. This paper maps exhibitors’ and visitors’ exhibition objectives against key account management (KAM) activities, and in particular examines the role tra...
متن کاملRequirement Analysis for On-line Trade Fairs
This paper describes the activities performed to define the user requirements of a system named FAIRWIS (Trade Fairs Web-based Information Services), project which is being promoted by the European Commission under the IST program. Detailed analysis of users involved in the business of trade fairs, the environment in which they operate and the tasks they perform have been carried out. The study...
متن کاملMotivations to Participate in International Trade Fairs: The Portuguese Experience
Aims: This study explores the prime motives and barriers that drive or inhibit the Portuguese exporting Small and Medium Enterprises (SMEs) to exhibit at an international trade fair. Study design: Survey, based on a questionnaire sent by email. Place and Duration of Study: 68 Portuguese exporting SMEs, between January and July 2012. Methodology: The present study was conducted in Portugal and s...
متن کاملHow to stop public health conferences becoming trade fairs.
Reflecting the new wave of global public health, which now seems to be finally reoriented towards embracing its social mission and responsibilities, the 12th World Congress on Public Health, recently held in Istanbul, dedicated many of its sessions to ethics and the right to health. Indeed, the Congress title, ‘Making a Difference in Global Public Health: Education, Research and Practice’, soun...
متن کاملApplying a relationshipmarketing perspective to B2B trade fairs: The role of socialization episodes
a r t i c l e i n f o This study addresses the business-to-business (B2B) trade fair from a relationship marketing perspective. The main purpose is to comprehend buyer and seller interactions in the context of the trade fair, evaluating their impact on relationship quality and on the development of the relationship in the long-term. A research model is proposed with the underlying rationale tha...
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ژورنال
عنوان ژورنال: Interceram - International Ceramic Review
سال: 2017
ISSN: 0020-5214,2523-8957
DOI: 10.1007/bf03401220